Overview of Instagram’s New Feature
Instagram has launched a new feature that gives users more control over Instagram algorithm controls, starting with content in Reels. The tool is called Instagram Your Algorithm feature, and it lets users see what topics Instagram thinks they are interested in and tell the platform what they want to see more or less of in their short video feed. This update pushes Instagram toward greater Instagram Reels personalization, helping people shape what they watch instead of scrolling through a passive feed.
Users already spend significant time on Reels, so tighter control over the Instagram Reels algorithm makes this update feel timely.
How to Use the New Controls
Here is how it works.
Users open the Reels tab in the Instagram app. They tap a new icon in the top right corner that looks like two lines with hearts. This opens the Your Algorithm dashboard. The dashboard shows topics Instagram has identified based on past engagement.
Following that, they have the option to indicate the categories from which they would like to see more or less. Instagram utilizes AI to comprehend user behavior based on the activities that the user performs such as likes, shares, comments, and watch time. Instagram AI recommendations is also very much part of this game because the system is constantly looking at data, hashtags, and other signals.
Users who want to change Instagram recommendations can now do this directly. This feature also makes Instagram feed personalization tools more visible and easier to manage.
Why This Matters for Users
Algorithms decide what people see online, yet users have not had many ways to shape that system. This new tool shifts some of that power back to the user. If you are tired of cooking videos but want fitness content, you can adjust your topics. If you want to customize Instagram Reels, this feature gives you a clear route.
The update aligns with Meta’s goal of giving people more Instagram content preferences. As more users work with these controls, the system can refine what it shows.
AI at the Center of Control
The Instagram interest categories shown in Your Algorithm rely heavily on AI. Instagram models are constantly updated as people interact with content. That means your feed shifts based on what you watch and engage with. This avoids the feeling of being pushed into tech heavy settings.
The feature matches what many users have been asking for, including clearer insight into how Instagram uses AI to recommend content.
Expanded Rollout and Future Plans
Instagram is debuting this tool in the United States and intends to expand to more English speaking regions. Meta says it will eventually show up in Explore and other sections of the app as well.
The company is watching how people use the Instagram feed personalization tools in Reels. Insights from early adopters will help shape the broader Instagram content preferences rollout.
As Meta expands this, people will likely look for guides on how to control what you see on Instagram Reels, which could help more users adopt the feature.
Conclusion
Instagram putting Instagram algorithm controls right in the app is a definite change of direction. Users are given a transparent view of their Instagram Your Algorithm feature and greater freedom concerning the Instagram Reels algorithm that determines their everyday scrolling. In case the release is successful, it might have an effect on the way other platforms deal with user choice and drive social apps to a more purposeful viewing experience.
